---
title: "A website as the first evidence of credibility | two.do"
description: "What a survey about choosing legal services reminded us in early 2023."
lang: "en-GB"
---

# A website as the first evidence of credibility

Between December 2022 and January 2023 we asked 362 people how they choose a law firm. Most search online, and even a recommended firm gets checked out first.

**Josef Křenek**20 February 2023 · 2 min read

![Buďveselová law firm website](https://two.do/_media/9cddf8040fdc1a40000fbd7324accbac1de24878078f0e59e8d8adbd058e3e0e)

A recommendation from a friend opens the door, but your website has to get the visitor through it. In a questionnaire, we asked members of the public how they perceive law firms’ websites and how much a missing or poorly made website affects which firm they choose.

The short answer: a company with a poor website, or none at all, loses twice.

- **It loses prestige against its competitors** – and, for law firms, against the opposing party, who will be checking up on it.
- **It loses customers**, because it fails to build trust before the first meeting.

## How people look for a law firm

The first part of the survey looked at how people search for a law firm. **79% of respondents** would use the internet to find one.

A personal recommendation is no guarantee either. As the second part of the survey showed, the vast majority of people want to look at even a recommended firm in advance and build their trust before getting in touch.

## How a website shapes the choice

The public sees having a website as standard. Simply having one is not enough, though: according to the second part of the survey, the quality of the website significantly influences which firm people choose.

> Almost 90% of respondents will look the firm up online. That is why even a personal recommendation is no sure win.

Firms still have to fight for their clients’ trust – and a poor website loses it before they have even met.

## What next

We show how to uncover your own website’s weaknesses in the follow-up article, [How to assess website quality](https://two.do/en/blog/how-to-assess-website-quality). It includes a simple six-category test you can do yourself.

### About the survey

*The questionnaire was completed by 362 respondents aged 18 to 80, of differing genders, orientations, beliefs, occupations and fields of study. The survey ran from December 2022 to January 2023.*

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