Ensana Hotels

Ensana Hotels is constantly expanding - adding new hotels, entering new markets and increasing its global footprint. To make this growth sustainable, it needs a website that not only represents its premium brand, but also directly generates sales through online accommodation bookings and packages.

The design needs to be modern, consistent and appealing, the content easy to manage and accessible to visitors without delay - especially during key marketing campaigns and seasonal promotions when traffic (and with it, sales potential) increases multi-fold. That's why we used our own TwoDo CMS to manage the website, which we've spent years developing for challenging projects. It ensures not only stability and performance, but also maximum conversion potential.

The main challenge was to overcome the limitations of the original solution in all respects:

• Design & UX - To unify visual communication across the portal, simplify navigation and optimize the order path so that every visitor can easily find and book their package.
• Technology & Performance - The TwoDo CMS administration (built on .NET and Angular) had to pass rigorous stress tests to handle global traffic even during peak times (e.g. when running promotions), when every second of downtime means losing potential customers.
• Data Migration - The original site contained 11,500 pages, which we completely manually migrated to the new system, with an emphasis on error-free operation of the sales sections. Since the launch of the new solution, the portal has grown naturally to over 20,000 pages, confirming its scalability and ability to support Ensana Hotels' growth.

The key was to create a portal that converts visitors into customers:

• Visibility = higher conversions - Visitors easily compare hotels and packages thanks to optimized filtering options, even though the system manages tens of thousands of pages.
• Technological breakthrough - We were among the first in the world to immediately leverage the latest SSR (Server-Side Rendering) in Angular as soon as it was released. This cutting-edge implementation not only dramatically sped up page loads, but also significantly improved SEO rankings - resulting in an immediate increase in organic orders.
• Data under control - Manual content migration ensured that all product pages and booking elements worked without errors, and direct sales channels remained fully functional during the transition. Each hotel package was carefully checked to ensure nothing was hindering conversions.
• Architecture for growth - Our solution was able to flexibly absorb the natural growth from 11,500 to 20,000 pages without any performance degradation - crucial for a company that is expanding its offering every year.

We have been working with Ensana Hotels on a daily basis for the past 5 years, giving us a unique insight into the world of spa and hotel management in Europe. It's not just about the technology - we understand how the business really works, which is why we can constantly improve the website for maximum sales results.

• ✅ A website turnover that grows every year. The website has become a key sales channel that generates a steadily increasing number of bookings. Thanks to our optimizations, it has been able to overcome even challenging seasonal periods when sales volume multiplies.
• ✅ Smooth operation = no lost orders. During critical marketing campaigns and promotions, the system keeps a tight bar of 100% availability even under extreme load. Every visit can thus turn into a specific booking.
• ✅ Continuous improvement = competitive advantage. Our team with Ensana Hotels works in continuous improvement mode. Every month we come up with new tweaks - from site design to conversion path optimization. All with one goal in mind: to increase sales from the website.