For the second season of the cult series Squid Game, Netflix needed to reach out to the Czech audience with an engaging campaign that would build on the global success of the first season. The entire marketing strategy was handled by our long-term partner Konektor, who approached us as a technology specialist. Our task was to create interactive HTML5 banners for the biggest Czech media platforms including Seznam.cz, Blesk, Reflex and Aha! We joined forces with Konektor's graphic designers to bring the darkly playful atmosphere of the series into digital form - while meeting the strict technical requirements of the media.
We had to create 4 unique banners, which gradually progressed in creative and technical complexity. The main constraint was the limit of 500 kB per banner - which is literally a "fight for every kilobyte" for animations, interactive elements and quality graphics. The most challenging was a banner simulating the unwrapping of a gift: with a click of the mouse, the user had to literally "tear off" the wrapping to reveal the contents. But how to create a smooth paper tearing animation without exceeding the data limit? And how to incorporate explosions or glitch effects into banners without exceeding the 500 kB limit?
Before the actual creation, we thoroughly disassembled each banner into its smallest parts:
The result was 4 banners that combined technical precision with creative wildness:
Here we see proof that even under the pressure of technical limits, it is possible to create exceptional, graphically rich campaigns.
Although the results of the campaign are top secret, we can reveal that Netflix was pleased with the collaboration. We thank Connector for their long-standing trust and look forward to more unconventional projects that push the boundaries of digital marketing.
There has been enough scrolling, now it is time to get in touch and make sure we are the right fit for your project!
2018 - #year © TwoDo s.r.o., all rights reserved. The website is powered by our own TwoDo CMS.