penShop

The technical nature of the original eshop solution has long been a concern for the penShop client. Switching to a new e-commerce platform brings a number of benefits that can significantly improve the performance and efficiency of the online store. The new platforms offer better scalability, meaning the store can grow without worrying about technical limitations. Modern platforms also provide faster page load speeds, which is key to retaining customers and improving conversion rates. Another important factor is security - new platforms have more advanced security measures to protect your data and that of your customers. Last but not least, we highlight the wide range of integrations that are already ready on the platform. All in all, switching to a new platform, in this case Czech Shoptet, is an investment in the future of commerce that will allow you to better respond to the changing needs of the market and customers.

The customer was most worried about the transfer of the entire product offer, and thus about getting used to the new ways of parameterization and variation. However, we consulted everything ingeniously and guided the client through the platform properly. Another issue involved resolving old URL paths and pairing them to the new e-shop, so that historical links, as well as indexed pages, would not end up in search engine errors.

We successfully introduced the client to the platform, configured all the necessary settings, customized the look and feel, created all the graphic materials and paired the historical URLs with new ones. We also took care of revamping the historical identity into a new look that would better reflect the needs of the brand.

Now penShop sells its products on a modern solution, Shoptet, which is constantly being developed, improved and modernized. The client appreciates this transition very much, he appreciated the fact that someone helped him comprehensively and he could get rid of at least the hassle in terms of technical background. We are always ready to help the client in other areas of the e-shop when needed to continue to boost their sales.