PRECIOSA LIGHTING

Preciosa Lighting, a renowned company based in Kamenický Šenov, wanted to create a new, innovative website that would not only pay tribute to their three hundred year tradition in the production of crystal chandeliers, but also showcase their progressive and modern side. We conceived the creation with our marketing partner Konektor with the aim of delivering a unique experience and engaging visitors from all over the world with an attractive space design and interactive elements that reflect the high quality and technological innovation of Preciosa Lighting.

Even before the actual project, we knew that the biggest challenge would be optimizing the site's traffic and performance, especially due to the planned moving intro block with planets and space warp effect. However, the design and creative demands didn't end there, the client wanted the whole site to be as vibrant as possible and our main challenge is to have everything flow smoothly on different devices from computers to mobile phones.

The initial intro block with planets and space warp consists of 283 frames. We were helped in optimizing this "video" by our TwoDo CMS, which automatically resizes each individual frame to optimal sizes so that visitors' devices download the least amount of data and don't put too much strain on performance. Based on the scrolling speed, you'll be immersed in deep space and to further animate across the site, we implemented motion effects and dynamic elements to provide an attractive and modern look. The presentation of the company's global footprint was handled through a slideshow showing Preciosa Lighting's exposures around the world, and a map illustrating the location of their installations. Interesting numerical statistics are presented in clear and visually appealing blocks showing the company's achievements and tradition. The site is rounded off with a group photo of Preciosa Lighting's main representatives in spacesuits with smoke moving in the background and a supporting video that reinforces the overall atmosphere of the campaign.

Thanks to TwoDo CMS, we managed to create a modern and innovative website that not only pays tribute to Preciosa Lighting's long tradition, but also shows its progressive and modern side. Visitors to the site are immediately drawn in by the moving intro block, interactive elements and visually appealing presentations. Preciosa Lighting can now proudly showcase its global footprint and the technological innovations that will propel it forward into the future. Finally, we would like to thank our partner Konektor for their excellent cooperation in the development of the website, who accompanied us and consulted us throughout the process.