Industroprofil Gravel Industroprofil

Industroprofil Gravel is a well-known supplier of bulk materials in Moravia and Silesia, which, despite its history since 2008, is constantly looking for new ways to grow. The business was working with outdated WordPress-based sites that hindered effective marketing analytics and lacked the flexibility to meet evolving customer expectations. Therefore, we have developed a website for Industroprofil, which will have the task of:

• Monitor marketing performance to optimise campaigns .
• Improve transparency in the communication of its diverse aggregates offerings.
• To improve the user experience for B2B clients and random visitors.

The main task was to translate the complex range of aggregates into a comprehensible and readable format for a diverse audience. Although the majority of Industroprofil Gravel's clientele is made up of industry professionals with technical expertise, the website needed to cater to less experienced visitors. The main obstacles were:

• Content complexity: Simplifying detailed product information for different aggregate types, each with its own technical specifications and applications.
• SEO optimisation: Search engine optimisation: Integration of relevant, industry-specific keywords (e.g., "sand for horses", "hygienic sand for playgrounds", "backfill sand") to increase organic search traffic.
• Transparent communication: Presenting information about proven partner quarries and plants in a way that inspires trust and strengthens the company's reputation.
• Complete redesign: Redesigning the entire website design while maintaining the brand's heritage and its leadership in the industry.

We have proceeded to radically streamline and modernise the digital presentation of Industroprofil Gravel with the following points:

• User-oriented design: Redesign of the website so that it presents a clear, navigable structure, where even non-experts can quickly understand the offer of aggregates and their use.
• Content optimisation: Create detailed yet accessible product pages that include real-world examples and help visitors identify the right material for their needs.
• Increased transparency: Publishing information about verified quarries and other partners to arouse curiosity and build customer trust.
• SEO Improvements: Incorporating targeted keywords into your content to improve search engine visibility and attract a wider audience.
• Measurable results: Implemented analytical tools to accurately monitor marketing performance.

The transformation has brought tangible results:

• Assumption of increased engagement: Although we don't have the data for the old solution, we expect a significant increase in user interaction - average session duration and a reduction in the number of departures, because we now present information to visitors in a clear, structured and readable way.
• Stronger market position: The presentation of verified suppliers since 2008 puts Industroprofil ahead of its competitors and strengthens the trust of website visitors.
• Improve digital performance: The client now has marketing activity tracking and can adjust their campaigns based on visitor behaviour.

In short, the new website is not just a facelift – it is a robust digital asset that has strengthened Industroprofil Gravel's market leadership and ensured sustainable growth and continuous improvement of its digital reach.