The law firm has undergone rapid growth since its establishment. The original website and brand no longer adequately represented the seriousness and size of the company. The firm, under the leadership of Mgr. Budvesel, MBA thus turned to us to take care of everything with utmost precision.
Branding is always a big responsibility, especially for a law firm. We knew we needed a clear, familiar and professional look that would have a positive impact on the firm's partners and clients. The website then needed to build on these established guidelines, cleverly wrapping all areas of operation in the glow of the reputation we had gained.
We also knew that photos from photo banks would no longer be enough. If we wanted authenticity, we needed to call the photographer to arms with his ideas on composition, lighting and placement.
The new logotype lacks diacritics for the sake of international communication. In the logomark resembling the letter B, we have placed pillars with reference to the ancient foundations of law. The accompanying colours were chosen to be red and anthracite alternating with white. With a photographer, we were able to get an absolutely fantastic output where the photos were able to elevate the website and design manual to a completely unique level of design.
With the opportunity to be in control of every creative process, everything was created with tremendous grace. The website now reflects the size and areas of operation of the law firm and not only that; it opens the door for the firm to reach a higher end clientele.
We have managed to strengthen our relations with Budvesel on the basis of a truly rich cooperation. We have had the privilege and responsibility to be there to build such a strong brand and have pushed our capabilities further again.
We are very much looking forward to seeing where further collaboration takes us and what new doors it will open to further enrich our experience with similarly interesting and challenging projects.
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