ERICONN

The ERICONN company has been growing steadily and now a conglomerate of other brands have been formed around it to offer many more investment services. So it was time to replace the initial website with a new one that can showcase the different services much better and also bring the conglomerate of brands together in a way that makes the brand look strong, unified and reputable.

With the previous implementation, we were already clear on the design the client required. This is a fairly challenging style that definitely doesn't fit in with the classic stream of work. Due to the financial sector in which this concern operates, we cannot afford cheerful colours and any shapes. On the other hand, the knowledge of corporate design is the cornerstone for the subsequent rather demanding artistic disposition in the space.

For us, such a direction means to break free from all our work and start anew. Initial analysis is certainly part of any project, but in the moment of such a change, established practices are not always the ones that shape new work.

The generosity of space and the imprecision of the texts. This was one of the main conditions in the creation of the design basis, which in this case was undertaken by an external entity. The design was then built upon during the edits and iterations of the work. At the same time, in a similar but more functionally oriented design, we designed an administration environment for managing dynamic content. The colors are strictly tuned to anthracite, which forms the primary color of the entire brand followed by royal blue expressing support and importance.

From a technological point of view, we were given the opportunity to use everything available to us. So we went with our technological strengths of combining .NET and React. Thus, we bring beautiful responsiveness to the user and great scalability of the entire solution to the client in the future.

Creating an artistic corporate design is definitely not a matter of a few days and so began our journey to find the desired result. However, thanks to the mutual communication with the client, we achieved our goal and we take away a lot of experience for the future. At the same time, we are proud to be able to include such a work in our portfolio, especially when it is a unique solution.

We look forward to the further growth of the ERICONN brand and believe that the new work will meet all expectations and provide a solid foundation for any future expansion.