---
title: "Gentleport | two.do"
description: "Launching an additional store alongside an established brand and connecting its commerce operations."
lang: "en-GB"
---

E-commerce · Branding

# Gentleport

Launching an additional store alongside an established brand and connecting its commerce operations.

![Gentleport](https://two.do/_media/f4457a6078723a9c4f2542ffc9375e61d96e1ef0a53e492cef8db1ca2e04ef08)

![Gentleport](https://two.do/_media/04ca728727c592e70b79bf90518a4a8ef06d9231851465713133378d4ed78cab)

**Scope**
- E-commerce · Branding

**Project type**
- Delivered work

## The brief

The penShop client wanted to offer additional collections and brands. Together, we decided that the new direction needed its own shop.

![Gentleport · The brief](https://two.do/_media/f4457a6078723a9c4f2542ffc9375e61d96e1ef0a53e492cef8db1ca2e04ef08)

## The challenge

The new identity needed independence while retaining a recognisable connection to penShop. Familiar administration was also important.

![Gentleport · The challenge](https://two.do/_media/915f692c79ff23fa96f1558b4fa4902b8b416318aff0df85f472e396b53bcc83)

## Our approach

We created Gentleport’s visual identity and a Shoptet store. Content and graphic elements connect the two shops.

## The result

The result is a second store for the same client with a clearly defined offer. The project combined brand direction, graphics and shop configuration.

## Your project could be next

[Get in touch](https://two.do/en/contact)[All projects](https://two.do/en/portfolio)

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