---
title: "INSID · Inspekce silniční dopravy | two.do"
description: "A visual identity and brand manual concept for the road transport inspectorate, inspired by a winding road."
lang: "en-GB"
---

Branding · Concept

# INSID · Inspekce silniční dopravy

A visual identity and brand manual concept for the road transport inspectorate, inspired by a winding road.

![INSID · Inspekce silniční dopravy](https://two.do/_media/da5e037f31a992f5f052bf5c4336725e89d2e953092e31472ba167cd18471e21)

![INSID · Inspekce silniční dopravy](https://two.do/_media/7e1d88ca7bd1377eb8de183aeeb7c5d9717527390abc1cdfb2228f8f80d434b4)

**Scope**
- Branding · Concept

**Project type**
- Concept

## The brief

The organisation’s renaming as the Road Transport Inspectorate prompted a visual-identity competition. We prepared a logo proposal and basic brand manual.

![INSID · Inspekce silniční dopravy · The brief](https://two.do/_media/da5e037f31a992f5f052bf5c4336725e89d2e953092e31472ba167cd18471e21)

## The challenge

The identity needed to convey authority, distinguish the new name and retain a connection with the organisation’s previous visual communication.

![INSID · Inspekce silniční dopravy · The challenge](https://two.do/_media/a092791b5a401bfa54c43a9814b8bb11226a09852c93eb9f8b27a2b55618c0eb)

## Our approach

We turned the letter S into a winding road. Red and dark grey provide the foundation for colour variants and application rules.

![INSID · Inspekce silniční dopravy · Our approach](https://two.do/_media/1be5d550fcba05dda61b62af6b3664f37d7d2f21dcbd8505b401eac229ec0385)

## The result

The proposal reached the final three but was not selected. This study presents the competition concept and its visual principles.

![INSID · Inspekce silniční dopravy · The result](https://two.do/_media/a57743548da281329f56cdf56a00ddadee406257e4910346f9478fa3698d22eb)

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