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Website · Branding · Concept

Lesy hl. m. Prahy

An unselected tender concept for the Prague City Forests website and visual presentation.

Lesy hl. m. Prahy
Scope
Website · Branding · Concept
Project type
Concept

The brief

We prepared a presentation concept for a Prague Forests competition. Its aim was to connect green-space care, education and the organisation’s other activities.

Lesy hl. m. Prahy · The brief

The challenge

A broad service portfolio needed to remain accessible to the public. Photographs had to help navigation rather than merely decorate pages.

Lesy hl. m. Prahy · The challenge

Our approach

The proposal uses images of forests, animals, apiaries and rescue centres. Visual categories connect visitors with specific topics.

Lesy hl. m. Prahy · Our approach

The result

The organisation selected another solution. This is an unbuilt competition concept and its approach to content structure and visual communication.

Lesy hl. m. Prahy · The result

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