The Forestry of the capital city of Prague

The initiative to modernise the digital presentation of the Prague City Forests is based on the need to better communicate with the public and more effectively share information about its services and activities in the field of nature conservation. In the digital era, it is important for an organisation that plays a key role in the care of urban greenery and biodiversity to have a visually attractive and intuitively navigable online platform. This move is aimed at raising awareness of the importance of nature conservation and increasing public engagement in the organisation's activities.

For the design for the Prague City Forests we faced the challenge of redesigning their visual communication to truly reflect their commitment to nature conservation in their wide range of services, from urban greenery care to the operation of rescue stations. The aim was not only to create an aesthetically appealing and user-friendly design, but also to ensure that the site was intuitively navigable and allowed for effective presentation of content, providing users with easy and quick access to the information and services they needed.

We focused on the synergy between a striking visual design and intuitive functionality. We worked carefully with thematic images that not only decorate the site, but also support navigation and strengthen the relationship between the user and the content. From eye-catching main banners to detailed photographs of beehives, animals, urban forests, and rescue stations, each visual element was carefully selected and integrated into the design to reflect the organization's commitment to nature and its activities, which are key to sustainability and public education. The selected images allow users to immediately identify and connect with the different service areas, from biodiversity promotion to environmental education, while offering an aesthetic experience that is important to the online branding of the Prague City Forests.

Although the Forests of the Capital City of Prague decided to go in a different direction in the implementation of their online presentation, we are proud of the concept we have created for them. This design proposal represents our vision of a modern, user-friendly website that has been carefully created with visual and functional harmony in mind. With the use of thematic images and an intuitive structure, this concept could help the Capital City Forests. Prague Forestry could represent itself as a modern, accessible and dynamic organisation that keeps pace with the digital age while honouring its long heritage of nature conservation and care. We believe that our work will serve as inspiration for future digital strategies and that the principles we have set out in the proposal will find application in future projects, raising awareness of the importance of the work of the Prague City Forests and support their valuable work in the public sphere.