---
title: "Lesy hl. m. Prahy | two.do"
description: "An unselected tender concept for the Prague City Forests website and visual presentation."
lang: "en-GB"
---

Website · Branding · Concept

# Lesy hl. m. Prahy

An unselected tender concept for the Prague City Forests website and visual presentation.

![Lesy hl. m. Prahy](https://two.do/_media/c38a58920f1c66bdaa0cca594077153ca13d5dfa1915302d1ca1796cec234e82)

![Lesy hl. m. Prahy](https://two.do/_media/1aae67f2da1bbfb7e4f3560b72f1346eda633291dfb0271c87218fcbbd3e6788)

**Scope**
- Website · Branding · Concept

**Project type**
- Concept

## The brief

We prepared a presentation concept for a Prague Forests competition. Its aim was to connect green-space care, education and the organisation’s other activities.

![Lesy hl. m. Prahy · The brief](https://two.do/_media/c38a58920f1c66bdaa0cca594077153ca13d5dfa1915302d1ca1796cec234e82)

## The challenge

A broad service portfolio needed to remain accessible to the public. Photographs had to help navigation rather than merely decorate pages.

![Lesy hl. m. Prahy · The challenge](https://two.do/_media/633a6cbcf90c8e9b4d49d8fa7800508f0dd46a4caf2096ff29c28b7ec70024ac)

## Our approach

The proposal uses images of forests, animals, apiaries and rescue centres. Visual categories connect visitors with specific topics.

![Lesy hl. m. Prahy · Our approach](https://two.do/_media/79e2581117cd3d20e32323b90e61f05d59123cf14c3a9262e49fdcc4a9799167)

## The result

The organisation selected another solution. This is an unbuilt competition concept and its approach to content structure and visual communication.

![Lesy hl. m. Prahy · The result](https://two.do/_media/f9f73cbacf8be45b9671ed1e479790b649ac82cc57016efbfce518171c818b4e)

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