Motionlab

Motionlab has seen tremendous success, reaching out to key partners and needed an adequate web presence to support their efforts, fully reflecting the complexity and sophistication of the services offered. The original website was too brief and did not instill a professional feel.

The new presentation was not only to introduce the company and the platform, but also to showcase the work done in case studies, expose the platform's sub-applications or perhaps mention all the connectivity to support workflow.

The concept was very clear from the start, the Motionlab team knew what they wanted and backed it up with marketing-savvy copywriting on their part. The structure was therefore anchored and we didn't have to experiment here. So the original light brand that Motionlab had been carrying was to be taken over by a dark colour with extravagant colour accessories. The overall look and feel was conceived in striking iconographic messages with examples straight from the platform.

We had to develop many subpages and fine tune every detail. We knew from the start that this would be a site where we would push our design limits again with all the graphic challenges.

Dozens of unique design components had to be created before they started to repeat across the site. The pricing was also quite complex and had to be easy to understand through its simple controls and layout, despite its parameters. Many sections rely on videos and moving images to keep browsing from becoming repetitive, everything was lively and Motionlab lived up to its name. The colors used lean on night blue, sometimes even purple hues accompanied by the brand's apricot color.

The entire design was designed in an interactive prototype form, which we regularly updated to the client. This allowed us to make the process over the design much faster and more enjoyable from both sides.

Thanks to the intensive collaboration with the customer and after many hardships on the way to a great design, the website saw its final form. It's great to work alongside other creative people who appreciate the fruits of your labour. At the same time, our collaboration didn't end there and we can count on Motionlab for future projects, not only design-wise but also technically.