---
title: "Netflix · Squid Game | two.do"
description: "Four HTML5 banners for the second season of Squid Game. Tearing wrapping paper, a watching eye, an explosion and a glitch — each format had to fit…"
lang: "en-GB"
---

Campaign

# Netflix · Squid Game

Four HTML5 banners for the second season of Squid Game. Tearing wrapping paper, a watching eye, an explosion and a glitch — each format had to fit within 500 kB.

![Netflix · Squid Game](https://two.do/_media/abd8d2cab472ae6ccd54bb49e4086c5b6da0bcc45a74bfb59d175adb0d3acb47)

![Netflix · Squid Game](https://two.do/_media/74067e9ecb5151cdd11edd52a07608524a5148364ae07783f207968a8d4c112c)

**Scope**
- 4 interactive advertising formats

**Platform**
- HTML5 · 500 kB limit per banner

**Collaboration**
- Konektor

## A campaign with its own rules

Konektor was preparing Netflix’s Czech campaign and brought us in as its technology partner. Our job was to turn the supplied artwork into interactive banners for publishers including Seznam.cz, Blesk, Reflex and Aha!.

The formats needed to preserve the series’ dark, playful atmosphere while meeting each publisher’s technical requirements and a strict file-size limit.

![Netflix · Squid Game · A campaign with its own rules](https://two.do/_media/abd8d2cab472ae6ccd54bb49e4086c5b6da0bcc45a74bfb59d175adb0d3acb47)

## Every kilobyte had a job

We broke artwork and animation into reusable parts. A small repeating tile formed the background; the watching eye moved through just six frames.

We combined the graphical elements into one file and compressed them together. That left room for more demanding effects, including paper that visitors could tear away by clicking.

![Netflix · Squid Game · Every kilobyte had a job](https://two.do/_media/63d2eb7fbd795d720e50c2d1a82489c0f35c5c6a0a2d5a9f2eaf99be43c5fc03)

## Four ways into the game

The first banner used the game’s maze with subtle animation. The second let visitors unwrap a gift, the third transformed its scene with an explosion, and the fourth glitched from pink into black.

We handled implementation and optimisation. Konektor led the campaign and supplied the artwork; the deliverables were advertising formats, rather than a new Netflix website.

![Netflix · Squid Game · Four ways into the game](https://two.do/_media/f6a1fff9ea4e831a8bc084728ba4ff2e7e9132a4655cdb00700cd7be0ea94383)

![Netflix · Squid Game](https://two.do/_media/79773a8b9997384d10f1d4268eee4e9c7744fb8c2e1170a381c5f1385205d382)

## Your project could be next

[Get in touch](https://two.do/en/contact)[All projects](https://two.do/en/portfolio)[Demo on YouTube](https://www.youtube.com/watch?v=3PSxeiUMeUw)

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