---
title: "penShop | two.do"
description: "A store migration to Shoptet with attention to existing URLs and the shopping experience."
lang: "en-GB"
---

E-commerce · Branding

# penShop

A store migration to Shoptet with attention to existing URLs and the shopping experience.

![penShop](https://two.do/_media/60c0a22f68860cb8b353e01940773704aa6d0cb63cd29f941cc669acd127a9c1)

![penShop](https://two.do/_media/71afd8db291c9fdecd74175dd1b38d70b6bda08378b6a504814f065d4046c99c)

**Scope**
- E-commerce · Branding

**Project type**
- Delivered work

## The brief

penShop needed to leave a technically unsuitable shop platform. Moving to Shoptet included its catalogue, graphics and brand presentation.

![penShop · The brief](https://two.do/_media/60c0a22f68860cb8b353e01940773704aa6d0cb63cd29f941cc669acd127a9c1)

## The challenge

Product parameters and variants needed a careful transfer. Old links had to lead visitors to the appropriate new pages.

![penShop · The challenge](https://two.do/_media/7edf112f98c55a46d8d115c9106a524479579ca26115b41f57d1068b7f3f221e)

## Our approach

We introduced the administration, configured the shop and adapted its appearance. We prepared visual materials and historical URL mappings.

![penShop · Our approach](https://two.do/_media/87abcbb86d9116ffc2941108862901e45c125120fcab9685747a4a1355c466e0)

## The result

The shop gained a new operating foundation on Shoptet. The migration combined product data, link continuity and a refreshed visual identity.

![penShop · The result](https://two.do/_media/6865782578cb234ba3db58aac1d95cf625bf4d0f9d07b2e567b3d38d684c88e0)

## Your project could be next

[Get in touch](https://two.do/en/contact)[All projects](https://two.do/en/portfolio)

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