The emerging new Personalizard app as a sub-platform of the parent Motionlab is to get its own website. There was some consideration of perhaps making the site part of the Motionlab website, but that was quickly abandoned. The app has its own branding and different communication to the customer. There are so many features and so much content that the sum total of the requirements here was for a fairly large website.
The presentation is meant to easily present the intent of the platform and ideally help the customer try a demo that might convince them to continue using it.
Like the Motionlab website, the concept was familiar. The advantage was the similar structure of the sites and the fact that we were developing them in parallel, which sped up the design considerably. However, the overall impression was not to be so "massive", it was necessary to achieve lightness and airiness, which was primarily helped by the brand with its white and green colour scheme.
We designed all the pages in an interactive prototype, which allowed the customer to click through the design and easily adjust the final design. The colour layout drew on the branding, i.e. organic green and white. The font used was the same as the Motionlab website, one of many intentions to make a clear link between the subsidiary and parent platform. We often made use of simple iconography and thumbnails from the app in individual information blocks.
A huge advantage for us was that we could develop the Personalizard app, and therefore design even more web design was how to create gift wrapping that begs to be unwrapped. We met regularly with Motionlab and consulted every step of the way to ensure the outcome best reflected the marketing objectives. This allowed us to deepen our collaboration a little more and we look forward to any future challenges.
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