P+P

The supplier and distributor P+P needed a new web presence to clearly show its global yet sustainable presence, what success it has achieved and the services it provides. We knew that there would be an emphasis on video tutorials, which were to be one of the cornerstones of the new site.

From the documents provided and discussions, we knew how to approach the site from a structural perspective. However, it was important to make the right decisions so that nothing would fit in, retain an airy look and feel and properly represent the entire portfolio with clear priorities. The client allowed us to experiment with some ideas and give us the freedom to test the right way. Initially, we put a lot of thought into how much we would refresh the company's existing communications and where we would make innovations that would make sense.

The homepage puts a lot of emphasis on video tutorials, which aim to catch the user's attention right away. The entire website is built on a light background, with alternating orange and dark blue elements. Overall, and thanks to the chosen fonts, wavy shapes and image motifs, we wanted to create a modern and playful feel with easy navigation around the site. Nowhere does the content tend to veer into large text messages, it's always simple quick messages in tile graphics.

Together with the client we created a simple and unique presentation website with a positive mood. It's a new start in the online world for P+P, which has contributed greatly to the quality thanks to original and engaging videos. We were able to skillfully fine-tune the design thanks to close collaboration and an online prototype of the site, which we rate as a positive and proven experience in the first phase of development when the graphic design is being created.