---
title: "Shelma | two.do"
description: "From a food pouch straight into the brand’s story. For Shelma’s “Earth doesn’t have nine lives” campaign, we built a landing page reached through the…"
lang: "en-GB"
---

Campaign · Website

# Shelma

From a food pouch straight into the brand’s story. For Shelma’s “Earth doesn’t have nine lives” campaign, we built a landing page reached through the QR code on its packaging.

![Shelma](https://two.do/_media/46e871cb5f4e26638318fa633b3757a2709f6737b29a5c98a085ab7d74cb0596)

![Shelma](https://two.do/_media/8b2d8640d1c4981fa21d2bb3bf752d8cb5468c7b07ea0450862c1032f29cf6d5)

**Scope**
- Campaign page and packaging QR journey

**Platform**
- TwoDo CMS

**Collaboration**
- Konektor · communication and design

## Continuing the story on the pack

Shelma was introducing new packaging and needed to explain the change clearly. The website had to connect with the product in the customer’s hand and develop the campaign’s theme.

Konektor created the communication and design. TwoDo handled development and technical implementation in TwoDo CMS.

![Shelma · Continuing the story on the pack](https://two.do/_media/46e871cb5f4e26638318fa633b3757a2709f6737b29a5c98a085ab7d74cb0596)

## A campaign built on reusable foundations

We used existing CMS components and adapted them to the packaging design. Paper textures, colours, icons and infographics connect the physical product with its digital page.

A dedicated chapter of nine sustainability tips extends the nine-lives idea with practical suggestions. The page therefore adds to the packaging rather than simply repeating it.

![Shelma · A campaign built on reusable foundations](https://two.do/_media/17f23fa6c1b07b3ef421b4fccb4860773f482f3433d8711c536a9940045e8422)

## A clear purpose for each element

The QR code provides a specific entry point. The following sections explain the campaign and preserve its tone on mobile, where customers are likely to open the link.

Existing components let us focus development on the campaign’s content and presentation. Brand, packaging and website form one connected experience.

![Shelma · A clear purpose for each element](https://two.do/_media/1968bef204d153b0ff66b7a2675df66ef59e8b145cb720f8ab9404d437557b6c)

![Shelma](https://two.do/_media/0b4fbdc467d070243752c92fd0bca474cc497a351aefd35af6bedbbc74997848)

## Your project could be next

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