Migrating P+P: what modernisation must preserve
Notes after the November launch: content, URLs and visitor journeys have value.
Read articleA new chapter for the TwoDo brand
How a team of enthusiasts with no references became a brand with a home of its own – and why that was a real test for us in summer 2020.
You want to present yourself at your best, but you have no references. You want to build a strong name, but there is nothing to build it on.
That is exactly where we once stood. We started out as a team of enthusiasts who loved writing code, designing and devouring new technology, and who wanted to turn that joy into a business and offer it to people who would appreciate it.
As the references piled up
Time went by, the team grew and the references came. The need to strengthen the brand and get a proper grip on our own work arrived quite naturally.
We had reached the point where TwoDo needed a fresh start. The new website had three jobs:
present our work and services in one place,
wrap them in a new, clean design,
show the consistency and values we stand for.
A test for the creative lead
For me, as TwoDo’s creative lead, it was the key test of everything I had learned so far. Your friends and colleagues are counting on you to package all those emotions and results into something you can show the world. Something that attracts ever more interesting clients – and with them the new challenge the whole team is looking forward to.
The website is live
And so it happened. TwoDo has now officially launched its new website, where visitors can see what we do and what we enjoy. We keep adding new content to our case studies to show how much we have created in a short, wild stretch of time.
The brand has found its home – and with it a healthy environment for even better work.
That is genuinely how it feels to me. And we are not easing off the pace – we will keep raising the bar.