PR Professional

APRA wanted to offer companies a modern and affordable solution for training employees in the field of public relations. Therefore, it approached 10 top experts from the Czech PR scene, who prepared a unique video course called PR Professional. The goal was to create not only a sales page for courses, but a full-fledged platform where companies and individuals can study courses, take tests, and obtain certificates.

The main tasks were:

• To secure educational videos against unauthorized distribution (courses contain exclusive know-how).
• To develop a simple but modern platform for companies that need mass access for employees.
• To meet the client's budget requirements without compromising on the quality of the user experience.

We built the project on solid technological foundations:

• Secure stream from Vimeo: Videos are streamed directly from the Vimeo platform, which was set up so that content could only be played via the prprofesional.cz website. . This ensures protection against unauthorized downloading and distribution.
• WordPress for course management: For the course functionality itself, we used the WordPress content management system with extended LMS functionalities. This approach allowed us to create not only a modern and easy-to-use environment, but also flexibly set the options for registration, purchase and subsequent study of courses. Participants will gain access to 160 minutes of teaching divided into 10 lessons, including additional materials and a final test. After successfully completing it, the system automatically generates a certificate that participants can download.

This combination of technologies ensured that the platform is stable, secure and at the same time very user-friendly.

The result of our work is the website prprofesional.cz, which without any problems:

• Meets high demands for security and modernity: Users have guaranteed access to secure videos and an overall pleasant environment.
• Supports career development: The platform has become a popular tool for education, thanks to which participants gain the necessary knowledge and skills for growth in the field of PR.
• Brings user satisfaction: The project has gained the trust of companies that have decided to invest in the self-improvement of their employees.

We wish the new courses many successful graduates and are ready to further develop the project.