Five years of TwoDo: from projects to a product
Looking back at TwoDo’s first five years and its own CMS.
Read articleEnsana Hotels: website performance as part of business
Bookings from around the world, a portal on TwoDo CMS and every performance subcategory improved by an average of 65.2%: what lies behind the website of award-winning Ensana Hotels.
The award went to Ensana Hotels, but the numbers from its website make us proud too. The hotel and spa chain is a leader in its field, and this year the Globee Awards® 2023 rightly named it ‘Hospitality, Travel, Recreation and Leisure Company of the Year’.
An award like that is the result of continuous effort – and not only in disease prevention through health programmes.
A portal that drives turnover
We developed a modern web portal for Ensana Hotels on our own administration system, TwoDo CMS. It replaced the previous solution built on Pimcore CMS.
Bookings and non-binding requests from all over the world play the key role on the portal and make up a significant part of the company’s turnover. That is why we keep working on audits and optimisations. They help increase turnover and conversions, whether from the visit itself or from a marketing campaign.
What impact does our work have?
We compared the new portal in Google Lighthouse with the original Pimcore CMS website, which we replaced with our own system.
We improved every performance subcategory by an average of 65.2%.
Why the system matters
The results do not depend only on the quality of the website’s individual components. Just as important is the TwoDo CMS administration, which handles all the serving and rendering of components and data.
We have full control over the application logic. That lets us adopt the latest technologies and practices and bring our clients – such as Ensana, a Globee Awards® 2023 winner – to the technological cutting edge.
We describe how the portal was created and how it continues to evolve in the Ensana Hotels case study.