Apps & systems · Branding

EFFIT · Blue Partners

Interface design for the EFFIT application and its e-learning tools for Blue Partners.

The brief

Blue Partners were developing EFFIT to record business systems, processes, contracts and risks. Our role was the user-interface design.

A complex application requires consistency from its earliest screens. Overviews, details and guided workflows had to simplify extensive information.

We designed screens and their connections in an interactive prototype. Readable typography and a restrained palette help people navigate data.

The design developed alongside successive modules. The client received a foundation for a consistent interface and the product’s continued expansion.

A store migration to Shoptet with attention to existing URLs and the shopping experience.

Launching an additional store alongside an established brand and connecting its commerce operations.