Gentleport
Launching an additional store alongside an established brand and connecting its commerce operations.
Case studyE-commerce · Branding
A store migration to Shoptet with attention to existing URLs and the shopping experience.
penShop needed to leave a technically unsuitable shop platform. Moving to Shoptet included its catalogue, graphics and brand presentation.
Product parameters and variants needed a careful transfer. Old links had to lead visitors to the appropriate new pages.
We introduced the administration, configured the shop and adapted its appearance. We prepared visual materials and historical URL mappings.
The shop gained a new operating foundation on Shoptet. The migration combined product data, link continuity and a refreshed visual identity.