E-commerce · Branding

Gentleport

Launching an additional store alongside an established brand and connecting its commerce operations.

The brief

The penShop client wanted to offer additional collections and brands. Together, we decided that the new direction needed its own shop.

The new identity needed independence while retaining a recognisable connection to penShop. Familiar administration was also important.

We created Gentleport’s visual identity and a Shoptet store. Content and graphic elements connect the two shops.

The result is a second store for the same client with a clearly defined offer. The project combined brand direction, graphics and shop configuration.

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