Lesy hl. m. Prahy
An unselected tender concept for the Prague City Forests website and visual presentation.
Case studyBranding · Concept
INSID · Inspekce silniční dopravy
A visual identity and brand manual concept for the road transport inspectorate, inspired by a winding road.
- Scope
- Branding · Concept
- Project type
- Concept
The brief
The organisation’s renaming as the Road Transport Inspectorate prompted a visual-identity competition. We prepared a logo proposal and basic brand manual.
The challenge
The identity needed to convey authority, distinguish the new name and retain a connection with the organisation’s previous visual communication.
Our approach
We turned the letter S into a winding road. Red and dark grey provide the foundation for colour variants and application rules.
The result
The proposal reached the final three but was not selected. This study presents the competition concept and its visual principles.