From the first choice to a completed order

We begin with the product range and customer needs. Categories, search, variants and product information should help people choose rather than leave more questions.

We consider photography, descriptions and the interface together. Customers should understand what they are buying and what happens next.

We design the basket and checkout. Payment methods, delivery, stock and accounting connections depend on the actual needs and capabilities of the project.

We investigate integrations and define their scope first. The aim is a connected process as well as an appealing storefront.

Before launch we check the main purchase journeys and failure states. We agree catalogue management, ongoing operation and the approach to future changes.

Customer questions and available data can guide the next improvements, from a clearer product page to entering another market.